Effectiveness analysis of BDtickets, Robi Axiata Limited

Abstract

Robi Axiata Limited is the third largest mobile telecommunication company in Bangladesh with 27.533 subscribers. For higher internet penetration rate in Bangladesh Robi Axiata is planning to provide different online based services beside telecommunication and internet services. BDtickets is one of the digitalized services of Robi Axiata serving for the last 7 month. This is an online based ticketing or e-ticketing service. In this report the target is to identify the effectiveness of BDtickets in Bangladesh. BDtickets is following market follower strategy and it is a follower of Shohoz which is the market leader in online ticketing industry. The areas to be focused for comparison between BDtickets and Shohoz are Market analysis and experience, Home delivery service, Call center support, Areas of online ticketing services, Business partner effectiveness, Awareness and Advertisement and Customer testimonial. After analyzing these areas it would be revealed how effective BDtickets is in the area of online ticketing. Later on prospect of BDtickets was analyzed based on the future demand of online ticketing industries in Bangladesh.