Understanding sales performance through market research: analysis at SMC Enterprise Limited

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Files

20104095_BBA.pdf (783.7 KB)

Date

2024-04

Publisher

Brac University

Authors

Full item page

URI

http://hdl.handle.net/10361/24065

Citation

Abstract

The paper, “Understanding Sales Performance through Market Research: Analysis at SMC Enterprise Limited.” explains the company's general market situation as well as strategies for getting over some obstacles. In the report's first chapter, I'll outline my responsibilities and other essential details about the internship. In the reports second chapter, I'll talk about the company where I completed my internship. In the project section, I will conclude by outlining SMC Enterprise Limited's entire internal market research procedure. In addition, I will discuss here how research contributes to a company's overall performance.

Keywords

Sales performance, Market research, SMC, Supply chain management

LC Subject Headings

Bussiness logistics., Sales & marketing management., Marketing research.

Description

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
Cataloged from the PDF version of the internship report.
Includes bibliographical references (page 35).

Publisher Link

Department

BRAC Business School

Type

Internship Report

Collections

Internship Report (Bachelor of Business Administration)