Exploring gamification strategies: a detailed study on user engagement and customer satisfaction on Banglalink's Digital Platforms, with a focus on the 'My BL' apppp

Abstract

In this internship report, the primary focus is on analyzing whether user ratings of gamification features are positively correlated with the frequency of app usage and the likelihood of recommending the app to others. The goal is to understand if gamification boost user engagement and increases customer satisfaction for MyBL super app. Using quantitative data from surveys and regression analysis, the report examine the relationship between user rating on gamification features, app usage frequency and recommendation likelihood. Finding clearly shows a positive correlation where higher user rating on gamification features, results in higher app usage frequency and higher recommendation likelihood of the MyBL super app. This means improving gamification strategies can enhance user engagement and recommendation likelihood.