Dependence on social media in the Bangladesh market industry

Abstract

This report talks about the current psychology that drives the marketing ecosystem in Bangladesh. The report starts with a brief overview of my 3-month long internship at Ovlea Digital, who they are and their company standings. The report displays some figures and statistics of data collected to help conduct my report. The report then goes on to put forth my perception and analysis of the entire situation along with the data collected. This report tries to determine whether the emergence of social media has affected purchasing behavior of people in Bangladesh and the marketing industry and present the findings in an orderly fashion.