Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship.

Abstract

This report is mainly emphasized on how brands utilize social media strategies to retain consumer relationships through interaction with consumers via community management activities which resembles my role in “Greenovent”-a 360-degree marketing agency where I worked for 3 months as a community management intern. I have elaborated on how social networking sites influence on both brands and consumers, how brands are using it for marketing which helps to reach a large base of consumers, developing relationships, aware about their needs and ultimately stimulating consumers to engage with the brands by satisfying them with products and services. This study also consists a survey, conducted to analyze how customers are influenced through the social media strategy of brands and how relationships are built. The findings and recommendations from the study explains the expectations of customers and how brands can change their way of communication to build a better relationship with consumers.