Online marketing strategies of Daraz Bangladesh

Abstract

Ecommerce has opened a new era of shopping in Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up with the Online Marketing Strategies that Daraz Bangladesh who is in the top position in ecommerce sector in Bangladesh. In the chapter one, I gave a brief introduction of the company where the organizational chart of the company, mission and vision etc. could be found. Then, in chapter two, I gave a short brief about the core online marketing strategies of Daraz and the tools they use for online marketing. In chapter three, background of this research is given, including objectives, scope of study, methodology, source of data etc. After that, I gave the results of the survey and my interpretation in Chapter four, where the motive of the report can be found. Then, in next part, I gave the major findings of this report, where I have described the results of my report. After that, I gave some Recommendations based on my survey, that could be helpful for the company in future. In next I gave the conclusion of this report. At the end of the report appendix part, where the interview questionnaire is available. I ended up the report with the references part.