Impact of relationship management in public relation office: a study from the educational institute

Abstract

As part of my MBA program, I have completed my three months internship program from a well known University named “BRAC University”. During my internship period in “BRAC University”, I have gained valuable knowledge and experience in the field of Communication. So based on my learning and experience from the organization I have completed my internship report on the public relations activities of “BRAC University”. In this paper I have tried to focus and analyze the PR process of “BRAC University” and what kind of value added services they are providing to their stakeholders. In the report I have discussed what kind of activities I have done describes in details. The services include news publish in the newspaper, communication contact/ invite the various print and electronic media for coverage of those events and programs, take necessary steps to publish BRAC University those press releases in the reputed national Dailies / TV Channels, coordinate with the government security authorities/ government bodies in connection with foreign students visa and foreign teachers’& employees’ work permit and visa, and other matters whenever needed. In the PR department I have to attend various programs like workshop, seminar, sports, and cultural activities to cover the event in the print and electronic media. I have to invite different Journalist of print & electronic media as well as to cover the events. As part of communication I have to maintain relationship with Education Ministry, Home ministry, Board of Investment, University Grand Commision (UGC), different embassy which is directly involve with BRAC University.