Marketing sectors of BITOPI Advertising Ltd

Abstract

I consider myself very fortunate for getting the chance to do internship at Bitopi Advertising Ltd which is one of the leading advertising agencies of the country. First they were in affiliation with LEO BURNETT which is also an Advertising agency in America but now they run on their own. Working in a leading advertising agency helped me a lot to understand the current market scenario and how the market is changing. Though marketing started many years back in developed countries, we are very new to it. In Bangladesh we are practicing it for last 15 years. But I will not say it is running in full swing from my last 4 months experience. Many big brands yet lack knowledge of 360 degree marketing, which is the biggest barrier for marketing in this country. 360 degree marketing added a new dimension in marketing. It made the process interactive. As a result there is always a chance for the brand to improve their lacking according to customer’s demand. On the other hand, customers are now notified about their queries timely. In our country people are using social media more than ever. So there is always a chance of Word Of Mouth communication there. So the job for brands is now kind of easier, if they satisfy the existing customers, these existing customers will get them the potential customers. As I have already mentioned earlier, we are still not educated enough on this sector, people still have trust issue with this, but hopefully with the advancement of technology we will overcome it soon.