A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited

Abstract

MYSOFT Limited is one of the moving forward particular organization of Bangladesh which gives Secure, Scalable, On-Demand provision framework Furthermore information right results with those trademark from claiming “KNOWLEDGE, EFFORT, QUALITY” on assistance its customers should move forward their benefits of the business execution. The company began its journey in the year of 2008 an afterwards some year passed the company don’t need to look back. LABAID, ALLOK Healthcare, CMH, AD-DIN is the valued clients of this firm. The company moving forward with their wide range of products likes, HIS, LIS, RIS, Dental system, Billing system, Integrated Accounting and others kinds of software. The company mainly used Oracle, Database 10g, Oracle Developer Suite 10g, Oracle Forms & Reports 6i, HTML, PHP, MySQL, Java, C#.Net, Crystal Report to develop their software. MySoft has gained a notable recognition in Bangladesh. We have developed a wide range of software applications namely as Hospital Information System, Clinical Laboratory Information System, Radiology Information System, Endoscopy Image Processing and Reporting System, Picture Archiving and Communication System, Bidirectional Host Communication System, Clinical ERP, etc. The company succeeded on building trust among more than 100 clients such as LABAID Cardiac Hospital, LABAID Diagnostic, LABAID Specialized Hospital, Monowara Hospital, Armed Forces Institute of Pathology (AFIP), Apollo Hospital, Bangladesh Medical Association, Comfort Diagnostic Center, BSMMU, hospital of Border Guard of Bangladesh (BGB), Ibn Sina Diagnostic Center, Islami Bank Central Hospital, Modern Diagnostic Centre Ltd., Shrawardi Medical College & Hospital, Sir Salimullah Medical College & Hospital, etc. I tried to bring out my report with all the information I can gather about MYSOFT Limited.