A study on the process of product planning and development in marketing

Abstract

Chapter 1, I talk about myself, the company I worked for Akij and my supervisor Mr. Rezwan Ullah Khan, who is a senior manager and I worked directly under him. Then My contribution to the company as an intern. I learned how to follow standards and practices for products releasing and how to meet these. I know how to properly conduct marketing research and figure out what the customer needs. The problems I faced were partially Akij’s fault as unfortunately the department I went to had no female employees. I recommended that more workplace diversity should be taken in by Akij. More management positions should be taken by more female employees to diversify not just the workplace but also ideas and thought processes. After that I extensively talk about Akij as a company, how they conduct their work. Their mission vision and objectives. I talk about the overview of the company, Their governing body and directors’ body. We talk about their marketing tactics like linked in and other internet mediums. I talk about their management practices. I show in table view their income and expenditures and finally gave summary and conclusion. I recommended to Akij that they should invest more in mobile and internet methods to make more of their products easier to access. Finally, I talk about my biggest project I had to undertake. This was where I researched the market and I had to make the nutrients facts to make sure that the customers remain informed. This ensures we follow the proper standards and customs to release a product in the market. And I recommended them nothing as this process was easier on our own side, but much harder to collect the data from Bangladeshi standards institutions.