Customer service dynamics of Social Islami Bank LTD

Abstract

In the modern world, banks play a pivotal role in the field of economic development. It occupies a very important place in any nation’s economy. It is very necessary to understand that no nation can gain success if its banks are not successful. Bangladesh is no exception. There are more than 60 banks in Bangladesh. Social Islami bank is one of the leading banks in Bangladesh. It always tries to give different types of services in order to attract potential customers. They are the first Islamic bank to introduce online banking. To complete my BBA program, I needed to work in Social Islami Bank. This report represents the three months of my working experience in SIBL. I was assigned in Uttara Branch of SIBL. The main objective of this report is to experience the customer service of Social Islami bank. This report gives the idea of what are their customer’s expectations and perceptionsand how they meet the requirements. After working in SIBL I got to know that in some points they are very good at customer service but they have room for improvement in order to provide more effective and efficient services. They must remember that customers will be happy with better customer services along with the provided products. Without giving proper services, their returns cannot be maximized. So in order to maintain the loyalty of customers SIBL has to devote themselves to the customer’s needs.