Digital marketing in Bangladesh

Abstract

Digital Marketing is most probably the famous buzzword among marketers who are looking to expand the reach of their products or services beyond the boundaries of traditional methods. As the whole world is getting more connected than ever before, digital marketing is finding its way into the narrowest of the market segments. Even more businesses are joining the bandwagon every single day and trying to make a cut for themselves, as it is much cheaper and faster way to reach your target audience. Though it has been around for a decade or so but the hype actually is seen from last few years with the rapid development of powerful smart-phones capable of doing so many things and for much lesser price. This transition actually helped people to surf the internet as opposed to before where it was very exoensive to get your hand on a smart phone that can surf the web. The whole point of this report is to look at the possibilities and future of digital marketing as a whole in Bangladesh.