Campaign evaluation of Robi Axiata Limited on winback offer

Abstract

Robi Axiata Limited. is one of the leading and fastest growing telecommunications company in Bangladesh. From Day one, Robi has been increasing its services to meet up customer demands - ranging from voice and high speed Internet services to custom-made telecommunications solutions. For completion of my graduation program, it is important to complete the BUS-400 course which is an Internship Program. This internship was a three month long program which gave me a valuable 3 month experience of the real world. I am glad that I got the opportunity to do my Internship at Robi Axiata Ltd. The department in which I have worked had the task to create, maintain and analyze the social media campaigns and provide online customer service segments. In this report, a brief description has been given about the types of campaigns and how they play a vital role in the online recognition of Robi. This report also encompasses particular sections that are dedicated to portray my personal viewpoints, experiences, tasks, observations and conclusions from my internship in this company. My report also outlines the company overview, marketing campaigns and their differences and strategies as well as the experience gained from the internship along with some recommendation and conclusion.