Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns

Abstract

Using primary and secondary sources, the authors of this report describe the features of ACI Motors' products and the company's marketing strategy for Yamaha motorcycles in Bangladesh. Working at ACI Motors inspired me to write this piece. Since ACI is one of the most respected business groups in Bangladesh, I feel that my three-month engagement was well-spent. Findings from this study provided information regarding ACI Motors' product performance. The research was split firstly into two sections, then into chapters, to allow for more precise attention to detail. Output evaluation is the first step in developing a marketing plan for Yamaha motorcycles. In the final tally, I have made some judgments about the relative success (in terms of both volume and value) of various ACI Motors product lines. We may obtain a sense of the state of each market by looking at how much of a certain product is sold there and where that product is manufactured. The benefits and conveniences that ACI Motors Limited offers its clients are highlighted in the study. I have spoken about Yamaha's marketing plan, the factors that make digital campaigns effective, and how to break into a new market. This report was written after our team thoroughly researched the industry and the strategies used by possible competitors, as well as the company's annual report and website. To learn more about the context of the approaches used, other newspaper items have been reviewed as well. However, the ACI deemed some details too sensitive to include in this piece, therefore they were left out. The research, in my opinion, also includes recommendations and conclusions that, if applied, would improve the company's culture.