Territory level supervision of Bashundhara cement’s sales & marketing

Abstract

Importance of cement industry our country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without a sound infrastructure in modern economic era. Building materials like cement creates the base of visible development. It plays a vital role in overall economy of the country. This report mainly focuses on Bashundhara Cement, a newly lunched brand of Bashundhara industrial Complex Ltd(BICL) a concern of Bashundhara Group. Through the report I have tried to show the giant organization, product, sales & marketing process, and the work of a territory officer here territory sales executive(TSE) to make the plan successful. The report is containing a brief process of Bashundhara Cement’s policy implementation in terms of their branding, operation, product designing and market execution plan. Additionally, this report includes the responsibilities of TSE in the co-ordination of all departments duties in application level.. The whole process is executed by the TSE which is portrayed in this report. During this time TSE send field information through the chain of command to the strategy makers. The information includes competitor’s offers to the dealer, retailer and customer the product and its promotional activities, all conference etc. TSE have to regularly monitor within their territory to update this information frequently. They deliver the product to the delivery point and ensure sales growth. The report also represents the daily works of a TSE of BICL and I’m lucky enough to show my related process and market trend with the context of local as well as foreign market. It conclude some recommendation which will improve the growth of BICL.