Role of social media marketing in expanding the business of student overseas consultancy firm: A study on PFEC Global

Abstract

This report has been prepared on the bases of my internship at the PFEC organization. I have tried to encorporate some crucial aspect of the report. Over the last decade, social media has emerged as one of the best mechanisms to advertise and expand any business globally. At the same time, the basic Principe of marketing has to be creative to attract the target population so that they can make ensure profit maximization. Marketing has been considered a lifeline of the business. Because it helps to make profit maximization. The way of doing business and marketing has been changed globally. Nowadays organizations are much more dependent on technology. Digital is a buzzword and very popular among people. Most of them are using technology in their daily activities directly or indirectly. At the same time, the marketing policy changing due to changes of technological changes. To keep pace with the digital race, private institutions along with public organizations have taken a lot of initiative to establish digital marketing to reduce to expand their business. Information technology helps and shows how stereotype marketing changes into a tech-based process. Nowadays people are more and more counts on technology including mobile phones, the internet, Facebook, YouTube Instagram, and YouTube, etc. people are buying their daily necessary products from online shops. Nowadays medias a not only use only for entertainment but for expanding business, marketing, product launching, and promotion of the product. During my internship, I have been assigned to work with the company’s regular staff. I had to support the client over the phone. Because my job nature was service marketing. The client used to call us over the phone and used to ask several questions regarding their quarries. This report has identified the strength, weaknesses, opportunities, and threats of the organization. At end of the internship, I have learn different knowledge how to talk over the phone smartly and confidently. At the same, time I was engaged in several activities of the organization. I considered this experience as life skilled experience. because during my 4 of years undergraduate program I have learn a lot of theoretical skills but this internship open a new window for me to make a ralio0n with my theoretical knowledge into practical knowledge. I also mention to the customer and service provider different issues including their nature of job and their satisfaction. Last but not least, I have mention that how social media has been playing role to make the business make more easer and ensure more profit.