Daraz Bangladesh: Future of Digital goods in Bangladesh perspective

Abstract

The report “Daraz Bangladesh: Future of Digital goods in Bangladesh perspective” is based on e-business in Bangladesh. An analytical approach is followed to write the report. Daraz is the market leader in e-commerce businesses across South Asia (excluding India). The headquarter of Daraz Bangladesh is in Banani, Dhaka. Daraz is the pioneer in selling digital goods in Bangladesh. It covers four key areas: e-commerce, payment infrastructure, logistics, and financial services. It provides end-to-end customer solutions in Bangladesh. Digital goods is one of the growing segments of Daraz and in Bangladesh, it has a huge prospect. 6% of the total products are digital goods. Every month Daraz gets 6.5% revenue (on average) from digital goods. Some best-selling digital goods are e-vouchers, tickets, gift cards, Daraz gift cards, education etc. The aim of the report is to determine the growth of digital goods and the possibility of sustainability of Daraz’s digital goods segment. The major objective of the report is to determine and consider factors that would help Daraz to gain success in digital goods such as possible success factors and future challenges regarding digital goods. To meet the report’s aims, I have chosen Daraz which is the leading provider of digital goods in Bangladesh. As an intern of digital goods at Daraz, the study helps me understand the future of digital goods in Bangladesh. Meeting objectives will aid you to understand the e-business policy in Bangladesh and the potential of digital goods in Bangladesh. To meet the aim and objectives two types of data are collected and analyzed. Primary data are collected from a survey of 50 people including Daraz’s digital goods customers, and an interview with the head of the department of Daraz’s digital goods. And major secondary data are collected from books, previous research on digital goods, newspapers and business magazines. The report will help leaders and managers of digital goods in Bangladesh to ensure sustainability in this segment.