Internship Report on Starpath Holdings Ltd.

Abstract

One of the top real estate firms in Bangladesh is Starpath Holdings Ltd., and thanks to their excellent goods and services, they are expanding steadily. They began their adventure in 2014 and are currently using a variety of channels to develop their brand's reputation while also fighting with their rivals. I stated in chapter one that I am in charge of the company's marketing and sales. My responsibility is to increase sales for the business and brand the company on various social media platforms in the neighborhood. I am able to generate a lot of leads for the organization with the assistance of my boss and other coworkers. In chapter two, I discuss the company's overview, how they run their business, how they compete in the local market, and what the company's strong points are in chapter two. Around the business, they uphold a specific standard of management procedures. They attempt to concentrate on the leadership position and to draw on the workforce. They have been working with different channels for past 7 years through using various types of advertisement for reaching out to the consumers. They also use an excellent information system at work. Employees provide services in accordance with the safe information system, and the system is protected and guarded. They keep positive relationships with suppliers and customers. In chapter three, I discuss how the pandemic is affecting both the company's brand equity and customer behavior, as well as the theory regarding the consumer behavior and brand equity of an individual. I also discussed the technique, the conclusions I had drawn from our 13 different clients, and the study I had done using thematic content analysis. I am able to learn the research objectives through the code analysis and conversation.