Web usability of Jamuna Bank Limited

Abstract

Internet websites are now considered as a competitive tool to many business that can attract new customers, improve service quality and boost financial performance. But all the website are not effective enough to reach the goals. Usability of the website greatly matter. After, three months internship program in Jamuna Bank Limited, this report has been prepared. This report is based on the web usability of Jamuna Bank Limited. Jamuna Bank Limited, one of the third generation banks of Bangladesh, has a website but the result of web usability test of Jamuna Bank Limited is not satisfactory enough. It is not shown in the search result when people search with the keywords in the search engine. Besides, it is not even usable in small devices like smartphone or tablet. This website takes a lot of time to load which may be irritating or annoying for many visitors. The test result has showed that it takes more than seven seconds to load in any major browsers. It has another problem with navigation. It does not have sitemap in its website which is required both for users and search engine. Breadcrumb lists are important part for usability as better user experience depends on it. Jamuna Bank have it but do not have the links with it. Overall, Jamuna Bank Limited do have lots of problem with web usability issue. After discussing the issues I have given some recommendation against those problem.