The penetration of Digital Media in lower middle-class families of Dhaka

Abstract

The report talks about what a great journey it was for me to work at an organization such as X. It signifies that they have a clear vision on what they want to focus their principles on. The report then transitions on to speaking about how digital media have penetrated the lives of lower middle class families. It describes how marketers should not just focus on traditional media forms in order to target Sec C/D people, rather they should use a mixture of both traditional and modern day media forms and how they can be benefited from it