Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry

Abstract

This internship report is based on the three-month internship program I successfully completed. As part of the program, I had the opportunity to work with ACI Motors ltd.

During my internship, from 07.12.2022 to 06.03.2023, I worked with the Marketing department and gained valuable practical knowledge about sales and marketing. My supervisor and boss taught me the inner workings of modern trade at an intermediate level, which I have attempted to convey in this report.

The report demonstrates my hard work in adapting to a foreign work environment and overcoming challenges to understand how marketing and sales operate in the generator industry.

It also serves as a guide for those interested in pursuing a career in sales and marketing and includes information about the impact of ACI Motors’ digital marketing efforts on brand perception in the generator industry.

I learned a lot from working with ACI Motors, which has an excellent reputation in Bangladesh and a well-organized workforce.