Analyzing the core marketing functions of Debit and Credit card system of National Bank Limited

Abstract

Since the establishment of National Bank Limited in 1983, the bank has contributed and participated in many economical ventures of the history of Bangladesh. Being the first generation of its kind, it faced both profit and loss gradually. The bank was a producer of many “first” things of Bangladesh including circulating electronic cards which are widely known as Credit & Debit cards yet some of the aspects of the card department are still struggling because of lack of care and attention. With the amount of customers and clients that NBL has, Debit and Credit cards should have been an immediate success yet; the trend is lower because of lack of related promotional and marketing materials. Certain limitations were faced for which, some aspects of the marketing divisions were not disclosed. So, this report does not express the complete scenario of the Debit and Credit card of the bank.