Analyzing Bangladeshi women's views on premium sanitary napkins to boost SMC Enterprise Limited's brand “Joya”

Abstract

The report on ‘Analyzing Bangladeshi women's views on premium sanitary napkins to boost SMC Enterprise Limited's brand “Joya”.’ is considered as a brief representation of my knowledge, experience and performance as marketing intern during the 3-months internship tenure at SMC Enterprise Limited. This report particularly highlights the company’s general market situation as well as strategies for getting over some obstacles in selling their sanitary napkin brand named Joya. The first part of the report provides the important information related to myself, the details of internship offer including job responsibilities I performed in marketing department and the company supervisor I have worked under. The second part features the background of SMC EL including company mission and vision and its established brands. Management, Marketing and Financial, Accounting and Operations practices along with competitive analysis have been discussed here in this portion as well. Finally, the last part of the project focuses on the report I have worked on. In this section, I explained the results and analysis of the project based on the primary data I gathered throughout my internship. Examining the current premium sanitary napkin usage trend, purchasing behaviour, brand position (Joya), and factors influencing purchasers to purchase is the primary objective of this paper. By gaining insight into the ways, research influences the overall growth of a company is beneficial.