Budgeting of winter program of Square Food and Beverages Ltd.

Abstract

This report is based on “Budgeting of the winter program of Square food and beverages limited”. The report starts with a brief introduction about Square group and its subsidiaries. In addition to that their retail network and quality assurance process is discussed. The report continues with their product portfolio. The main part of the report consists of the information about the winter program of Square food and beverages limited, information about the budgeted revenues and costs of the winter program as well as the actual revenues and costs, the differences occurred between the budgeted and actual figures and findings. All the supporting data are gathered from Dhaka, Chittagong, Mymensingh, Sylhet, Khulna and Rajshahi areas. The purpose of the winter program is to increase their sales by a significant number. Though it’s a strategy to increase the revenue, but at the same time they keep the distributors satisfied as well. After compiling all the actual and budgeted sales figure together, a difference between the reality and expection is observed. Overestimation of sales is the main reason behind the failure to achieve the target. Emphasizing on small amount of slabs, and priotizing on bigger areas, i.e. Dhaka, Chittagong, Mymensingh rather than Sylhet, Khulna Rajshahi is also responsible for creating the difference. At the end of the report, some recommendations are provided to minimize the spread between the actual and expected sales figures. Following the figures of previous operations, equally emphasizing on all their operating areas can be helpful to make the actual sales figures close to the expected figures.