Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited

Abstract

This internship report aims to investigate the effects of digital marketing data analytics and traditional marketing data analytics on a new product success : A study of SQUARE Toiletries Ltd. This report is divided into three different chapters. In the first chapter of the report contains the overview of the author’s internship at Mediacom Limited which is member of SQUARE group. In addition, in the second chapter of. The report the author focus on the background information of Mediacom Limited. Like, history, goals and objectives, mission and vision. In chapter two the departments of the company is also mentioned. In addition, a SWOT analysis was done to determine the company's strength, weakness, opportunities, and threats in the advertising sector. Furthermore, An industry competitive research is also conducted using Porter's Five Forces model. A survey that evaluate the effects of digital marketing data analytics and traditional marketing data analytics on a new product success : A study of SQUARE Toiletries Ltd. Lastly, the study provides suggestions for future corporate performance enhancements based on the competition analysis and survey results.