Impact of copywriting in marketing communication

Abstract

The following internship report is a reflection of my work at Adon Communication Limited and my understanding of the Advertising industry and how it functions. My internship had started on the 1st of January 2018 and ended on 31 March 2018. During these three months, I was rather treated as a full-time employee at my workplace and gathered experience that helped to understand work process of an advertising agency. The report initially contains a brief introduction of Adon and some of the services it provides. Afterwards, what are my learning and contribution in these three months internship period is described here. In this technologically advanced era, brand promotional strategies and advertising techniques have changed radically because of digital platform. To cope with the changes with consumers view and perceive things copywriting plays vital role. The report has been integrated with a lot of information that shows the significance of copywriting in advertising industry. The most important step lies in deciding what an advertisement should say and to whom it should say it. All it needs to position the brand picture in consumers mind through the communication process. As a copywriter I tried to focus on this specific area.