Sales force automation implementation on Robi Axiata Limited

Abstract

The purpose of this report is to assess whether the implementation of Sales Force Automation for Robi Axiata Limited is an effective step. Robi Axiata Limited, a leading telecommunications service provider in Bangladesh has always been in the forefront of when it came to innovation. In order to stay competitive in a challenging environment, Robi Axiata has decided to take advantage of an automation tool that is limited in use in the country. This tool, known as Sales Force Automation allows the sales process to be almost completely automated with the help of an Android based application. The main purpose behind moving forward with such a tool is to track performance to Robi’s sales teams and products and services. This tool also allows employees to become more productive, whether it is in the field, making sales calls, or in the office, generating reports and making critical decisions. The Sales Force Automation (SFA) tool in divided into three tiers – the application, the database, and the server. All these three tiers combined help Robi’s employees to automate the sales, reporting, and evaluation aspect of the business. The success of SFA for Robi ultimately depends on the acceptance and adoption of this technology by the employees of the company. This is why it is imperative that the different teams be trained thoroughly regarding the usage of the platform, as well as the benefits they, and the organization as a whole, can gain from the proper utilization of such an innovative tool.