The impact of MFS on the “Cashless Bangladesh” initiative by Bangladesh Bank with reference to উপায় (Upay)

Abstract

I wrote the report utilizing the skills I developed while working as an intern in Strategy & Product at upay. The three sections of this internship report each have sub-chapters that discuss various areas of the study in line with the requirements of the internship. The first section, named "Overview of Internship," contains information about me, my internship, the organization I worked with, the name of my school, the job scopes and responsibilities, and much more. It also details my contributions to the company I once worked for and the perks I enjoyed when I was employed there. The second section, named “Organization Part,” contains information about the organization and the different strategies it has applied in terms of pricing and communication. It also contains an analysis of upays competitors, as well as a SWOT analysis, market segmentation, and Porter's Five Forces analysis. The third section, named “Project Part,” contains the research topic and gives an in-depth understanding of how MFS platforms, specifically upay, are contributing towards the “Cashless Bangladesh” initiative. In conclusion, a few suggestions are provided which could help upay in being a major force in the mobile financial services industry of Bangladesh.