Telesales department of Banglalink Digital Communications Limited

Abstract

Banglalink started its journey back in February, 2005 and was 1st known as Sheba Telecom which was a joint venture company with the merging of a Malaysian company. September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US $60 million. In April, 2011 Orascom sold 52.92% of their shares to Vimpelcom. It is a Norwegian-Russian telecom firm. Right now Banglalink has 29.45 million subscribers and market share of 25.47%. Banglalink is aware about the society and they always keep doing something for the betterment of the society. Telesales is a type of telemarketing which uses Telecallers, who call on the telephone to sell directly company's product or services. Banglalink has a Telesales department within Customer Care under Business Development and Customer Retention segment. The strength of Telesales is selling, customer acquisition and the emphasis is on customer holding. Telesales is made to sell connections directly to the customers and keeping them satisfied. The objective is to build the framework in customer service regarding inbound and outbound selling, and to acquire competition customer offering duplicate dial. If a customer wants to get this connection they can get it any time in office hour delivered to their home. After going through whole report, it can be conclude that Banglalink has achieved a lot as they have been in the telecommunication market for a short time. It was only possible because of their working environment and their passion for achieving company goal. In addition, their proper marketing strategy and better understanding of market situation helped to get customer attraction. Moreover, telesales unit is playing very important role behind the achievements of Banglalink as they work hard to get communicate with customers directly and provide better services through direct sells which brought a great success in sales. And most importantly, Telesales has a bright future in terms of Bangladeshi telecommunication market as the market size is not that much big.