How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand

Abstract

The goal of this internship report is to look into how digital marketing is helping Radhuni attract more customers and raise brand awareness more than traditional marketing. This report is divided into three chapters. The first chapter, which covers the author's experiences at Mediacom Limited, an advertising agency owned by the Square Group, is about the author's internship there. The second chapter of the book provides background information about the company, such as its history, goals, and missions, as well as its departments. A SWOT analysis was also performed on the company to evaluate its current market state as well as its strengths, weaknesses, opportunities, and threats in the Advertising industry. Furthermore, Porter's Five Forces model is used to do an industry competitive analysis. The study also includes a survey that assesses the impact of Radhuni product digital marketing campaigns on consumer behavior and purchase intentions. Finally, based on the survey results and competition analysis, the report makes recommendations that can be used to improve the company's performance in the future.