A comparative analysis of Babylon garments limited with its competitors

Abstract

Babylon garments started its journey in 1986 by its five boards of directors. It is one of the major garments manufacturing organization in Bangladesh. This organization increasingly reducing its rejection and rework rate in-process and final garments in order to ensure product quality and delivery time as per buyer requirement and increase profitability. Babylon will ensure sufficient training and suitable work to increase productivity and skills of the employee. Now Babylon Garments has a 90000 square feet area. Its production capacity is around 240000, number of machines 1500 and number of employees at least 4000. In my report I tried to cover a short profile of Babylon group and major customers of Babylon garments. It also includes responsibilities of a merchandiser, my activity and the problems I faced and some recommendation. In addition, I included a short profile of 3 major competitors. Apart from this I also covered marketing mix (4p’s) of Babylon Garments. In the competitive analysis part I tried to compare Babylon Garments with its competitors.